Coaching

The new era of business leaders don’t need more tactics and strategy.

Business Leaders need more clarity on their direction, confidence in their process as well as principle driven systems underneath them to build sustainable performance.

The result, having more staying power when business becomes turbulent and you need to perform when it matters.

Built For Pressure works through different means than most consulting programs.

The foundation of our program stems from our "Human First Approach" meaning that our first goal is to learn more about the "you" inside of your performance before we integrate anything into your current physical, personal or professional process

Quick fixes, life “hacks”, cookie cutter programs and self help reading material are the achilles heel of most professionals.

Our BFP Leadership Performance Pathway is designed around you, your challenges and bottlenecks with your current performance and implemented specifically into your process.

Principle driven integrations and execution are the fundamentals to creating optimal conditions to start thriving and not surviving.

Testimonials

Kate Williams

Head of Asia at Australian Vintage Limited

I started working with Will in the autumn of 2024. At the time I was training up to 10-12 times per week, was totally exhausted and overwhelmed managing my career as well as being a single Mum and adjusting to my newly divorced life. I was lucky enough to be selected to play at a major international hockey competition where my reaction to pressure was truly tested, and when my performance did not match my expectations despite all my hard work, I knew something needed to change.

If you need someone who is 100% on your side and advocating for a range of your needs, whilst looking to stretch the limits of what you're physically and professionally capable of, then Will is an excellent choice to guide you on this journey.

Andrew Robertson

Regional Head of Corporate and Investment Bank APAC

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I have worked with Will for many years, starting with personal training in Singapore and then I continued to work with him online when he left for the UK. Rugby has always been a massive part of my life, but post covid my biggest challenge was the lack of one. I’ve always enjoyed the mental challenge, digging deep, hanging on for grim death, grit and smash it out. That is when I found a powerlifting competition.

He was always there to answer the most insane questions and provide guidance (a lot about water cutting) and provide belief that I could do this and I could smash it.

If you looking for routine, solid parameters and common sense to get fit, strong, active, for whatever reason regardless of current state then a properly prepared individual programme, working in bite sized chunks just makes it so much easier to get into it.

Lizzie Wright

CEO of Beyond Strong

In the last year when it has come to developing my online business, I hired Will as a mentor because I was feeling lot and he has experience in building a successful online business. He gave me direction to my purpose, structure and called me out of habits that weren’t helping my business grow. He has been guiding me through our calls to keep elevating my business and take it to the next level.

With training he gives me the structure I need and I discovered next level strengths and skills to help transform my coaching for my clients.

Working with will has and alway will be a game changer, and no better friend/coach and mentor to have in my corner.

Lewis Bevan

Senior Manager, Group Reward

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I reached out to Will because I felt like I had been training for a long time and needed someone to keep me more accountable.

The best part of my journey so far is not only gaining direction and having personal structure to just hit and do my training and nutrition etc, but I have also got into the best shape i’ve been, but I have also competed in an ultra marathon and hit a personal best in my latest Hyrox.

If you’re on the fence, just give it a go. You have to look after you first, and Will doesn't only help but he cares that you win.

How our program is different

You can’t lead at the highest level if the human behind the performance is burning out.

There’s no way a business professional can sustain the level of performance needed to win and keep winning without optimising the human inside the performance first.

While most coaching models apply cookie-cutter protocols and ask you to “fit in,” we do the opposite.

We take an integrated, personalised approach rooted in human optimisation, built around your life, your stressors, and your stage of business. This isn't about following generic tactics, it’s about developing your edge.

Leadership Performance Pathway

Firstly, we learn more about how you operate and what your personal and professional bottlenecks are. We can then bridge the gap from you struggling to manage it all, to being more effective and productive and look at your vision, mission and behaviour around you as a leader.

This is where your:

Physical training
Mental performance
High Impact behaviour

& leadership skills are all built and developed around you, your commitments and who you want to become.

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How it works

Phase 1: Human First – Build Your Foundation

This is where it starts. We double your energy, sharpen your thinking, and optimise your body and mind so they can meet the demands of high-pressure performance.

Core Focus Areas:

Human optimisation protocols
Athletic performance
Energy system management
Performance-driven nutrition
Trackable biometrics
Mental skills development
Sleep and recovery audits

Outcome: Build strength, capacity, and clarity to match your ambition. The aim here isn’t just “health”, it’s readiness. This is how you establish a resilient and sustainable foundation for leadership.

Phase 2: Peak Performance Primer – Expand Your Capacity

Once your foundation is set, we transition into unlocking your true performance physically, mentally, and emotionally.

We go deeper into helping you operate at a higher frequency and respond with composure under pressure. Here, performance becomes a leadership tool.

What You’ll Master:

Self-awareness under stress
Emotional intelligence and regulation
Flow state creation
Advanced productivity management
Professional systemisation
Integrated high-impact habits

Outcome: You don’t just perform, you lead yourself through chaos, pressure, and big decisions with clarity and calm. You become a weapon of focus and execution.

Finding Your Edge – Lead Under Pressure

Elite-level success doesn’t come from one-off bursts of motivation or heroic effort it comes from your ability to outlast, endure, and keep moving forward when pressure is highest.

This phase is about shifting from simply performing to becoming the type of leader who can rise when others fold, not through force, but through focus and deliberate action.

You’ve built the capacity. You’ve elevated your standards. Now it’s time to lead with purpose and turn your performance into long-term impact and influence.